The Grenada Office of Creative Affairs (GOCA) has officially launched Sing Grenada, a flagship national youth music programme designed to discover, mentor, and empower the next generation of Grenadian musical talent.
Sing Grenada is designed to provide young creatives with a tangible opportunity to explore and develop their talents. It forms part of a growing national effort to create meaningful pathways for creative expression, skills development, and long-term career growth in the arts.
โThis initiative reflects the Ministryโs deep commitment to nurturing Grenadaโs creative sector and empowering our youth through opportunity,โ said Minister for Tourism, the Creative Economy, and Culture, Senator the Hon. Adrian A. Thomas. โWe recognise that the creative industries are not just cultural expressions but powerful economic drivers. Through investments like these, the Ministry is championing a new path, one that positions talent development, innovation, and industry support as core pillars for national growth and development. Sing Grenada is just the beginning, and weโre proud to support a programme that aligns so closely with our mission to elevate local talent and build a vibrant, sustainable
creative economy.โ
โThree years ago, when this administration took office, we made a commitment to invest in the creative sector,โ said Orlando Romain, Ambassador and Special Envoy to the Government of Grenada with responsibility for Digital Technology and the Creative Industries. โWhat gives me the most inspiration is seeing young people benefit from the work weโre doing. This project is especially meaningful because it brings together the government and the creatives themselves. Weโve lacked a structured system to identify and nurture talent from an early age, and Sing Grenada is helping to change that. Weโre also working to
improve infrastructure, expand capacity, and ensure artistes have the resources and recognition they deserve โ not just now, but for the future of the industry.โ
The launch of the programme follows an island-wide school tour that reached students across Grenada and Carriacou. These energetic sessions featured live performances from Grenadian artistes JEVERSON, Zorina Andall, Sabrina Francis, and Jalon โBoyzieโ Olive, with musical support from The Bad Squad band. Accompanying them were Vision Board Strategist Karen Pilgrim and author Joel Nomdarkham, who donated copies of Future Makers: A Guide to 30 Creative Careers to school libraries and selected students.
In addition to programmes like Sing Grenada, GOCA has been actively addressing structural gaps in the creative sector. Seventeen music studios across the country have recently been upgraded and outfitted with professional-grade equipment, providing local artistes with safer and better-resourced environments in which to create and produce music. These infrastructure improvements are part of a broader commitment to make real, lasting support systems for creatives at all levels.
The Sing Grenada Music Summer Camp begins on July 14 and runs for two weeks. Selected participants will receive hands-on coaching and mentorship through workshops led by Grenadaโs top creative minds, including vocalists JEVERSON, Sabrina Francis and Zorina Andall, and producers Sandman and Nordley Frederick. The camp builds on earlier initiatives such as the Bring the Beat Masterclass, which provided advanced training to local producers as part of GOCAโs broader capacity-building strategy.
โI believe itโs important to show up and support in this way,โ shared Boyzie. โSeeing artistes come into their school and perform, especially with live music, can be what ignites something big in a student.โ
โThis is an idea Iโve had for a long time, and itโs incredible to see it finally come to life,โ said JEVERSON. โGrowing up, I wished something like this existed, an opportunity to hone your craft at this magnitude. Now we get to offer that to the next generation.โ
The programme will culminate in the production and release of the first-ever Sing Grenada EP, a collaborative recording project created entirely by the student participants. The initiative also reflects ongoing efforts to strengthen awareness of intellectual property rights and income security for artists, highlighted by the appointment of Grenadian artiste Vโghn as the first Caribbean WIPO Youth Ambassador.
All camp activities are complimentary.
